Award winning advertising and editorial photographer Fulvio Bonavia, who was named one of the
200 best ad photographers in the world by bi-monthly advertising trade magazine
Luezer’s Archive is most renowned for his campaigns for automotive companies
including Jaguar, BMW and Audi.
Moncler
But Bonavia turned his hand to more commercial fashion
photography back in 2009 when he published his first book A Matter of Taste
which captured high end designer garments made out of food. The edible
offerings were manipulated and turned into handbags, shoes and even dresses.
The coffee table style book is a fun and unique look into the seduction of
fashion and food.
Louis Vuitton
The book combines the dual nature of the subjects; both food
and fashion are lusted after but at the same time forbidden. The
garments are put together to look like pieces by designers including Alexander McQueen and Moncler amongst others and successfully
capture the highly curated aesthetics that come with the designer brands.
Prada
Bonavia has the incredible ability to turn cauliflowers into
bobble hats, sardines become intricately made belts and watermelons become
scooter helmets. The photographer admits perfecting the images a lot in
post-production due to the nature of the fruit spoiling so quickly. For the
Prada dress Bonavia notes ‘we made a mock-up of the dress using a transparent
mannequin and attached citrus to part of it. It was not possible to make an
entire dress of the fruit slices because it goes bad very quickly.
Watermelon
Buooobs
Cauliflower
The collection is definitely a unique look at two of our
favourite things and definitely worth a look! Which one is your favourite?
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