Whether you’re shopping from your phone or keeping up to
date with industry news, there’s a fashion-focused app for every sartorial
need. Last week Vogue launched a new one – Vogue Today – so to welcome it to
the fashion app sphere I’ve pulled together a list of the most stylish downloads
out there. From the best photo editor, to global street style feeds, these should
all have a place on your phone.
Chic Feed
This app pulls together images from the street style sites
and blogs, including The Sartorialist, Jak and Jill, Face Hunter and LookBook.
It’s invaluable as a source of instant inspiration, especially now that street
style snaps have surpassed runway reviews as a barometer of what’s new and
exciting in fashion right now.
Chic Feed is free on both the iPhone and Android, and users
can filter their feed by different sites – if you only want to follow The
Sartorialist, that’s an option. It loads faster than visiting the original
websites on your phone, but has the same minimalist layout that you would expect.
And if you want a closer look at an image, each one is still linked to the original
post it was pulled from.
ShopStyle
I live on shopstyle.co.uk, a website that lets you search
millions of items from hundreds of brands when you’re looking for something
specific. Now their app lets you browse clothes, shoes and accessories in the
same way from your phone; filtering by colour, category, price, size, style and
brand to find exactly what you need. Whether it’s a black skirt for under £50,
or a designer clutch straight from the runway, ShopStyle can find it and link
you directly to the website where you can buy it.
The app is only available for iPhone and iPad users right
now, and lets them share their favourite finds via email, facebook and Twitter –
so your friends and followers can weigh in with their thoughts before you buy
via ShopStyle’s seamless checkout process.
Afterlight
Afterlight gives you greater control over your images than
Instagram (another must-download, but too obvious to make it onto this list). The
deceptively simple design makes it easy for photography novices to get a handle
on the editing process, with filters that are adjustable according strength so
that you can either give them a subtle enhancement or a completely different
feel. Afterlight fans say it has more natural-looking filters than other photo
editing apps, and I love the way you can play with dusty textures and light
leaks, adapting the filters to each individual photo.
It costs $0.99 to download for the iPhone, but we recommend
it if you want your pictures to stand out when you share them via emails, facebook,
Twitter, Instagram, Flickr or any other apps on your phone.
Swaag
One for the guys, Swaag looks a lot like Instagram but is
entirely focussed on men’s street style; you can search for pictures by brand,
hashtag or your favourite users. Unlike other street style apps, Swaag users often focus in
on their accessories rather than the whole outfit – expect a lot of sneaker
shots – but the most exciting thing is that you can tag different brands within
your photo, in the same way that you would tag friends on facebook.
Less glossy, polished and posed than traditional street
style forums, Swaag has a fresh and spontaneous feel with high energy. Users
can even challenge each other to a ‘battle,’ letting community members vote on
which look has more Swagg, or group
photos within different trends like Hipster, Sneakerhead or Dapper.
Vogue Today
Just launched last week, the latest app from Vogue promises
to be “a daily slice” of the magazine, and “your personal fashion assistant” at
the same time. Fashion Forecasts match the day’s weather to a suitable outfit,
while a Buy of the Day and Quote of the Day (from industry insiders like Lilly
Daché) provide bite-sized sartorial advice.
The best feature, though, has to be the Today I’m Wearing
photo diary – taken over by a different trend setter each month, who
photographs their outfit every day for Vogue’s readers. Past participants have
included Mira Doma and Poppy Delevingne, and the images are always suitably slick.
So far the app is mostly a compilation of content that is
already available on vogue.co.uk, but in a layout that’s much easier to
navigate from your mobile phone. We’re looking forward to seeing what Vogue
will add to the app, to solidify their position as the ultimate authority on
style.
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