I think that
if you’d have told me all of these things ten years ago I would have thought
you were stealing plotlines from The Fifth Element or Minority Report. But of
course, as we are fully aware, these things are real, it’s not the future, the
future is here and all of those things exist.
So much has happened
in the fashion industry over the past decade, the popularity of ecommerce is
booming, catwalk shows are increasingly interactive and designers and industry
insiders are fully embracing technology.
This has got
us wondering what the fashion world will be like in another ten years’ time.
Will we be splashing the cash on new season Balmain gravity boots or trying to
work out the best way to accessories our amazing printed Kenzo space suits?
We take a look
at what we think the fashion industry will be up to over the next decade from
interactive blogging to future fashion trends.
As shops on
the high street have closed their doors to consumers and big businesses have
folded it is a case of sink or swim and in this case it’s about whether the
fashion industry embraces online. With everything from intuitive online
shopping experiences to mobile apps that allow consumers to shop in their own
way, the internet is revolutionising how we buy clothes. This will only
continue to develop further with shoppers looking online for an item and
checking it’s in store before even entering a boutique, then paying directly
via their phones to avoid waiting in long queues. This kind of technology makes
the whole experience of shopping easier for consumers and we can’t wait to see
exactly what comes next.
Shopping will
become a more global experience where a consumer can find a garment from an
independent boutique the other side of the world and with one click buy and
have it delivered to them that week. Designers therefore will need to adapt to
this way of doing business, they must learn to understand different cultural
ways of working when creating and selling their clothes. Brands and designers
will be able to connect directly with consumers online and create hugely valuable
relationships with their customers.
It seems that
the world of fashion blogging and blogging in general is getting to the point
of oversaturation; we predict that this will die down a bit meaning that the
discerning voices will be more easily heard. Fashion blogging will become a
respectable form of fashion journalism because of this. It will continue to be
successful as it moves away from what magazines offer the consumer and instead
moves towards ever more interesting forms of content. From videos to widgets,
apps and interactive content blogs will become the dominant voice in fashion
media.
These fashion
blogs demonstrate what is happening in the fashion world now and this sense of
immediacy allows the consumer to be more aware of what is going on around them
and therefore more attuned and decisive in the ways that they buy.
Consumers will
continue to become increasingly fashion conscious and discerning and this will
be even more evident throughout their shopping habits. These habits will be
studied by retailers and they will be able to tailor content perfectly to that
individual. Consumers will become more influential and start to play a bigger
part in the processes of the fashion industry.
So there you
have it, potentially nothing ground breaking here but hey, the future simply
wouldn’t be as exciting if we could all imagine exactly what is going to play
out. Let’s re-group in ten years’ time and go over what we’ve learnt ok?
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