Marc Jacobs Pop-up Shop

If the unfortunate effects of being overly generous, or indeed self-indulgent, are taking their toll on your finances then you might be experiencing some tighter-than-usual budgeting issues.

Stretching that last pay check all the way through to the end of the month seems almost impossible and the even the smallest of luxuries become huge expenditures. If only there was a way that you could treat yourself to something special without putting even the smallest dent in your finances.

Well, there is! Last week Marc Jacobs’ opened the doors to a pop-up shop for his fragrance Daisy, like no other, one where no money, paper or otherwise, exchanged hands. Instead shoppers could ‘buy’ items from the boutique with social currency earned through liking, tweeting, instagram-ing and sharing on social media sites.

Guests, who included fashion bloggers Nicole Warn and Chiara Ferragni, were encouraged to use the hashtag #MJDaisychain when posting images from the store. Inside was a huge set with larger than life bottles of the perfume and the walls were adorned with cool illustrations from the artist Langley Fox Hemmingway.