• Alarming Cuff Jewellery

In an ideal world, we’d have no need for something like cuff jewellery but unfortunately at this point in society we’re not quite there.



I first moved to London after graduating from University in Bath and it was quite the culture shock. I didn’t really know what to expect, the beautiful tree lined streets of Bath weren’t exactly a hot bed for crime so on the whole I felt pretty safe walking around at night.



I think most people who live in a big city have experienced that dart of fear when they unwittingly find themselves in an unsavoury situation; whether it’s someone breaking into your home or getting a little lost and facing some threatening characters.

For those times and many more there is a new piece of wearable tech with a difference to help you out of sticky situations. Cuff is a line of brilliantly designed jewellery that emits a distress signal when pressed to a number of pre-designated mobile phones.

The signal sends the wearers location to the mobile phones to let them know they’re in possible danger. The cuff also contains personal information including any pre-existing medical conditions, allergies and blood type.

The cuff can be programmed so that, for example, one tap will send the signal to your spouse, two to your parents and so on. The idea is that the more people in your network wearing the Cuff jewellery the safer you will be.

The line, which includes necklaces, bracelets and keychains are beautifully designed and don’t need charging; you simply replace after a year.

We can imagine this product would be ideal for lost children or elderly people who might have had an accident. Although the concept is great there is one initial flaw; you must be somewhere that allows you to be connected to the internet in order to send out the distress signal.  Not ideal if you’re on the underground or somewhere with poor reception.

What do you think about the idea of personal wearable security? Would you feel safer wearing Cuff jewellery or do you think that the idea is scaremongering in the name of sales?


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