Back in January we blogged about ASOS’ collaboration with Puma: a capsule collection with sport luxe edge. But next Friday (20 March)
another sportswear giant is teaming up with a high street staple. Topshop xAdidas, a twenty-piece offering, will be available to buy online and in
selected UK stores, and we can’t wait to check it out. And for international
fans of the brand, you’ll also be able to buy it from 80 Adidas stores across
the world, the Hong Kong topshop store and 64 other international outposts, and
Nordstrom.com.
So far only two photos have been released, so it’s hard to
say much about what the collection includes. But Topshop’s Creative Director,
Kate Phelan, has described it as bringing “femininity” to sportswear, which is
definitely a different approach to the androgynous, almost tough style we saw
from ASOS x Puma.
The two images that have been released show traditional
Adidas shapes, like track shorts and scoop neck vests, reworked with this
season’s icy pastels and floral prints. A grey marl hoodie with the Adidas logo
has been given a luxe feel, with contrasting black cords and a print that’s
part tropical, part graffiti (both big trends for the new season).
Unlike ASOS x Puma, these look like clothes that you could
actually wear to the gym, if you wanted to. They feel quite similar to StellaMcCartney’s collection for the brand – which makes sense, because both Topshop
and McCartney are working with the same elements of the Adidas DNA. Technical
fabrics, soft colours and the iconic leaf logo are always going to be mainstays
of any fashion collaboration that the sportswear brand dabbles in.
"Topshop tears through the adidas Originals archives in
this exclusive summer collaboration, bringing sportswear to fashion
street-style," a spokesperson told Harpers
Bazaar. "Reimagining heritage classics for the concrete catwalk, a
unique take on the SS14 trends promises to pioneer a range that will cement
icons while pushing the limits of city styling."
We haven’t seen what they look like yet, but we’ve also been
promised three-stripe track pants and a fresh take on the Adidas Originals’
Superstar, Tech Super and Attitude sneakers. These classic trainers are going
to be available in new leather and print colourways – and we’re betting that
they’ll become one of the collection’s most coveted pieces.
And we’re left wondering, now that Puma and Adidas have both
taken advantage of the sport luxe trend and worked with high street fashion
brands, will Nike follow suit? We can only imagine what would happen if they
teamed up with Zara…
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