East London is where it all happens which you could argue
has some of the most fashionable inhabitants that London has to offer. We’re
not talking prim and proper like the Chelsea lot, quite the contrary to that really.
East Londoners are trend setters in their own right, with the majority of them
dressing in eclectic pieces for an individualised swagged out style that is
completely fearless, pushing the boundaries to deliver mesmerising street style
looks.
Amongst the all the kebab shops and graffiti, the east end is home to a homage of
international avant-garde fashion brands and concept stores like LN-CC, Wolf
and Badger and Goodhood. Vintage clothing stores with handpicked garments and
accessories are also a huge part of the culture lifestyle of the east end.
Shopping in east London is one of my favorite shopping
haunts you’ve got brick lane, Spittafields market and more recently Box Park in
Shoreditch. This little arrangement of shops right by Shoreditch station hosts
some really cool quirky shops that sell things that you know you just won’t
find on the high street.
Box Park has a really cool addition that fits in perfectly
with quirky kitsch fashion of the east end. Bitching and Junkfood has just
opened their pop up shop it was founded by Kathryn Blunden’s and Marion Bergin
who have come to together with backgrounds in the history of art and fashion.
The pair have produced a collection that see’s inspiration from an amalgamation
of Blunden’s anti podean beach childhood with Bergen’s Hibernian winter
background.
The pair are from opposite sides of the globe and both moved
to London to purse budding careers in the fashion buying and design. The
designers became the best of friends in which their relationship transpired
into a successful design partnership.
I’m obsessed with this wearable art label, they have a
collection that comprises of a lot of interesting digital print lycra, jersey,
vegan leather and fur outwear. I love the fact that you can really see the
designers personalities and inspiration in the clothes, the pair are hands on
and passionate about their collections ensuring that they keep their brand
niche with their own signature style, which they ensure this happens by
designing their own prints and sourcing textiles.
The brand is stocked in top online stores and concept shops
internationally, where you’ve probably seen their denim collection in Urban Outfitters
and on ASOS. Their collection is really something, infused with pop culture of
the digital world with playful graphic prints, with garments that clash more colours
than the rainbow. I love the way that they contrast texts and use bold neon
colours in shaggy designs, this all contributes to a individualistic style
aesthetic for the brand.
Their style is signature to them, instantly recognisable
with that uber cool conceptual art infusion to bring a collection that is fun
and dynamic that celebrities like Rita Ora, Jessie J, Kelis and Iggy Azaelia
just can’t get enough of.
Check them out; I had a chance to go down there. These are my
favourite pieces that I might just have to buy!
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