1. Harvey Nichols
Harvey Nichols in their true to form style has opted for a
less than traditional Christmas Campaign this year with their ‘Sorry I spent it
on Myself’ campaign. The store encourages shoppers to be frugal with their gift
giving in order to spend a little more on themselves!
The gifts in the range include everything from paperclips to
sink plugs and toothpicks from as little as 47p and all packaged in luxurious
Harvey Nichols packaging.
Group Press and Marketing director Julia Bowe explained; ‘We
wanted to have a bit of fun and remind people that they shouldn’t forget to
spoil themselves this Christmas.’ She went on to note that the average Harvey
Nics customer was more fashionably inclined than most; ‘we hope that out ‘Sorry
I Spent it on Myself’ gift collection will provide our fashion loving customers
a tongue in cheek stocking filler, and the perfect excuse to treat themselves
to that must have fashion item that they’ve been lusting after all year.’
2. Farfetch
Farfetch’s Christmas Campaign is all encompassing from the
site to all across their social media from Twitter to Google Plus. Five guest
curators from the worlds of fashion, art, food, music and film take over the
site and create their ideal ‘wonderful store’. The curators so far have
included the model and Fashionista Hanneli Mustaparta, US rapper Swizz Beats
and the very talented fashion illustrator Quintin Jones.
On their facebook page you can enter every day to win
stunning prizes from their global boutiques and also enter yourself into the
draw to win $5000 to spend on site! Over on Google+ they’re running a series of
live hangouts to help shoppers with everything from festive dressing to how to
wrap the perfect present.
3. Burberry
Burberry’s Christmas campaign is exactly what we’ve come to
expect from the British fashion powerhouse. It’s fantastically shot with soft focus
lighting and an abundance of their iconic checked scarves and sought after
trenches. Their campaign this year (unlike Harvey Nichols) is about the art of
giving and the idea of shared festive love.
The campaign takes over the whole of their social platforms
and their site, not to mention that they’re running events in their Regent
Street and Covent Garden Stores!
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