Band of Outsiders x Starbucks

We love a fashion collaboration here on the Style Forecaster blog, but sometimes our favourite labels can’t resist dipping into lifestyle design as well. Band of Outsiders has just announced a collaboration with Starbucks: a washable and reusable coffee cup which looks as if it has paint (or just very gloopy coffee, maybe?) dripping down from around the rim.

Rodarte for Starbucks (2012)

It’s a limited edition version of the cup, the fifth in Starbucks’ chain of designer collaborations in a bid to make their brand a bit cooler. They’ve already teamed up with Jonathan Adler in 2010, Rodarte in 2012, Charlotte Ronson in early 2013 and Stacey Bendet from Alice + Olivia in late 2013. So does this mean that Starbucks is making the designer collaborations a more frequent offering, and will we see another label re-design the cup later this year?

Charlotte Ronson for Starbucks (2013)

Reusable coffee cups have become more and more popular ever since Urban Outfitters started stocking them a few years ago. Their floral versions gave way to branded options at Starbucks (which save you 25p on every drink when you reuse it) and a simple, Vogue-branded one that was sold at events sponsored by the magazine.

Image from fashionmumblr.com

At London’s Vogue Fashion Festival earlier this year, they were one of the hottest items in the pop-up gift shop. Perfect for anyone who likes to claim they have “more issues than Vogue.” So we’re sure this Band Of Outsiders take on the trend will appeal to the fashion-forward, regardless of whether or not they actually drink coffee. Is there any more stylish way to carry a drink around? Which high-fashion take on the coffee cup is your favourite?

Available at select Starbucks locations from June 24, for $14.95. It’s also available online, but it doesn’t look set to come to the UK anytime soon.